Dear Sir,
We write as members of the Interfaith Group for Morally Responsible Investment (IMRI), a group of Christians, Jews and Muslim individuals and others representing a variety of organisations, with regards to the full page advert that appeared in The Church Times on 10th December, advertising tours to the Holy Land.
We wish to object to the advert on three grounds:
Truthfulness
We believe that the advertisement breaches the guidelines of the Advertising Standards Authority (ASA) on the grounds of truthfulness. We state this, because the website that it advertises, and that contains all the details respondents would need (
http://www.walkwherejesuswalked.com) talks of visiting Israel, yet includes on its list of attractions and itineraries, the old city of Jerusalem, Bethlehem, and details of a website that links to an Israeli Tourist Board itinerary that includes the Latrun Monastery. In reality, as the International Court of Justice stated on 9th July 2004, these places are within the militarily Occupied West Bank and East Jerusalem, and so are not part of Israel. The
http://www.walkwherejesuswalked.com website featured in the advertisement also links to and draws heavily from the website of the Israeli Tourist Board, which shows a map of "Israel"
http://www.goisrael.com/vt/tour.aspx?map_id=1. Whilst this map does show the Gaza Strip and the West Bank in a slightly different shade of grey, it does not include any labels to say that the West Bank is in the Occupied Territories. In the case of the Golan Heights, which are legally part of Syria, they are not even shown in a different shade of grey.
You are undoubtedly aware of previous decisions of the ASA to criticise adverts that falsely claim or give the false impression that parts of the Occupied West Bank, Gaza Strip, Golan Heights and East Jerusalem are actually part of Israel. Thus on 15th July 2009, the ASA stated that an Israel Government Tourist Office poster, that "featured a map of Israel that included the West Bank, the Gaza strip and the Golan Heights," broke the advertising code. The map in that advertisement was similar to the one in the website advertised by The Church Times, in that the ASA “noted that the map showed border lines for the Gaza Strip and the West Bank, but we also noted that those border lines were faintly produced and difficult to distinguish on the map itself”. In a further ruling on 14th April 2010, the ASA ruled that another advertisement, this time of the Israeli Government Tourist Office, which also advertised visits to “Israel”, breached the code because it featured a picture of the “Western Wall of the Temple Mount and the Dome of the Rock,” in East Jerusalem. East Jerusalem, is of course, not part of Israel but is under military Occupation. These rulings all build on a similar ASA ruling from 9th April 2008. The result of these adjudications was that “the ad breached CAP Code clause 7.1 (Truthfulness)” and further that the ads must be withdrawn or that “the ad must not appear again in its current form.”
Studying carefully the rulings of the ASA, we therefore believe that this Church Times advertisement would also breach the code and we are considering writing to the Advertising Standards Authority accordingly.
Balance
We further wish to object to the advert on the grounds that, even though some Occupied Palestinian territories are mentioned, the vast majority of the locations that the website recommends to visit are within Israel itself. However, it makes the astonishing and incorrect assertion, at the top of the second paragraph of the home page of
http://www.walkwherejesuswalked.com/, that “Israel is the Holy Land”. In reality, the territory between the River Jordan and the Mediterranean Sea, which many people consider to be the Holy Land, and which has sites holy to Christianity, Judaism and Islam, contains both Israel and the Occupied Palestinian Territories. Arguably, as well, the term “the Holy Land” could also include parts of Jordan. For the advert to claim that “Israel is the Holy Land” is a gross insult to the many Palestinian Christians of Bethlehem and elsewhere within the West Bank – people with whom readers of The Church Times must surely wish to identify. Such exclusive claims by Israel to be “the Holy Land” do nothing for the cause of peace and reconciliation between the Israelis and Palestinians who share that small piece of land.
As people who have visited the Holy Land ourselves, often many times, we believe it is so important that Western Christians meet the “living stones”, the Palestinian Christians who are suffering so much following 43 years of Occupation. Indeed, Palestinian Christian leaders such as His Beatitude Patriarch Michel Sabbah, in their Kairos Document of 2009, pleaded with us to do just that. It is for this reason that the Methodist Conference in June 2010, similarly called on Christians to visit the Palestinian Christians, see and experience the suffering of those living under Occupation. Methodists were confident that if Jesus were to visit the Holy Land once more, he would be far more concerned to reach out to the needy, the homeless and the persecuted, than to visit the religious sites of events that took place 2000 years ago.
Sponsors of the advert
We also note that the sponsors of this advertisement are the “Israel Government Tourist Office”. This is of course a body of the Government of Israel, a Government that has been accused of the most serious of war crimes by, amongst others, Justice Richard Goldstone in his report to the United Nations on Israel’s war on Gaza. Amongst the accusations Justice Goldstone makes in his official UN report, are that Israel used phosphorus weapons on civilian areas, that it used human shields, it deliberately targeted civilians including children and that needlessly destroyed thousands of homes for no militarily satisfactory reason. Amnesty International and Human Rights Watch have made similar accusations on both this and Israel’s earlier 2006 war against Lebanon. It is surely wrong to publish an advert from a Government under serious suspicion of such war crimes.
We therefore write to ask you to please consider the concerns we have raised about this advert. Christians must surely be concerned about the need to end injustice yet this advert has the potential to perpetuate an existing injustice.
We ask for assurances that this advert will not be considered for inclusion in any future editions of The Church Times.
We look forward to hearing from you.
Yours sincerely,
Canon Garth Hewitt, Amos Trust, Canon of St George’s Cathedral Jerusalem
Abe Hayeem, Chair, Architects and Planners for Justice in Palestine
Diana Neslen, Jews for Justice for Palestinians
Ibrahim Hewitt, Senior Editor, Middle East Monitor
Pat Price-Tomes, Israeli Committee Against House Demolitions (ICAHD) UK
Dr Stephen Leah, Member, Methodist Church
Ben White, Campaign Coordinator, A Just Peace for Palestine
Revd Dr Stephen Sizer, Vicar of Christ Church, Virginia Water
Revd Tony Graham, Anglican
Penny Rivers, Anglican
Jan Davies, Sabeel UK
Angus Geddes, Member of URC Church
Isobel Webster, A Just Peace for Palestine
Members of Interfaith Group for Morally Responsible Investment